Chris D. Sham

CRO and VP of Sales for Early & Growth Stage
Companies

Chris D. Sham is the Founder Led Revenue Officer companies call when growth has stalled, the product needs a market, or the business needs to be built for what comes next.

He operates as both Chief Revenue Officer and VP of Sales for early stage and growth stage AI and SaaS companies, engineering revenue engines from zero. Not patching what exists. Building what should have been there from the start.

His career is not a series of steady progressions. It is a portfolio of transformations and accelerations. From commercializing innovations that have yet to find their market, to scaling organizations through critical growth phases, to positioning businesses for successful exits, his mandate is always the same: diagnose the constraint, build the infrastructure, and execute until the numbers move.

50 to 75% year over year revenue growth for five consecutive years. A sales organization scaled from 2 to 20 to 250 plus supporting a $100M+ funding trajectory. A biometrics platform transformed from non functional to market viable and positioned for a $30M to $50M M&A exit. When the mandate is transformation, the outcome is always the same: a business worth more than it was before he walked in.

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References
Executive Bio

Thought Leadership

Experience

Chief Revenue & Product Officer, faceEsign | 2023 – Present

Chief Revenue & Product Officer, faceEsign | 2023 – Present

Recruited to rebuild a stalled multimillion-dollar AI identity platform and position it for acquisition. Leads revenue, product, and operations with full P&L ownership, transforming the platform into an enterprise-grade, acquisition-ready asset and unlocking 2000%+ in strategic value while initiating active M&A conversations.

Chief Revenue Officer, 914 VIP | 2017 – 2022

Chief Revenue Officer, 914 VIP | 2017 – 2022

Led the full commercial transformation of a declining, cash negative platform by rebuilding the GTM motion, repositioning the ideal customer profile, reconstructing the demand generation engine from the ground up, and positioning the company for a profitable exit.

Head of Revenue Enablement / GTM Architect, Cross Border Solutions | 2016 – 2017

Built the commercial infrastructure required to support hypergrowth and investor-grade pipeline performance. Designed GTM systems, messaging frameworks, and execution playbooks that supported a $100M+ funding trajectory and enabled rapid scaling of the revenue organization.

Business Development & Growth Consulting (Various Companies) | 2006 - 2016

Developed foundational expertise across revenue generation, client acquisition, and market positioning through work with early-stage and growing companies in SaaS, technology, and services. Built the commercial and operational skill set that later supported executive leadership roles across revenue, product, and operations.

Quantitative Impact & Achievements

2000% Strategic Value Expansion Through AI Platform Rebuild

Rebuilt a stalled multimillion-dollar AI identity platform from the ground up—redesigning architecture, UX/UI, and multi-layer AI capabilities—transforming it into an acquisition-ready asset and unlocking active M&A conversations that had not been possible for over three years.

$100M+ Funding Trajectory Enabled Through GTM Architecture

Engineered the full commercial infrastructure at Cross Border Solutions, building pipeline systems, messaging frameworks, and execution playbooks that delivered consistent top-of-funnel performance and supported a $100M+ capital raise.

Profitable Exit Delivered from Negative Returns

Took a cash-negative platform at 914 VIP, rebuilt the GTM motion end-to-end, repositioned the ICP, and installed revenue discipline—converting declining performance into profitable growth and a successful acquisition.

Sales Organization Scaled from 2 to 250+ Reps

Designed and deployed the full talent architecture—recruiting frameworks, onboarding systems, and pipeline development infrastructure—scaling from 2 to 20 reps in under 60 days, with the same model later supporting 250+ SDRs and 80+ Account Executives.

3x Pipeline Conversion Improvement Across GTM Systems

Increased qualified pipeline conversion by redesigning messaging architecture, tightening ICP targeting, and implementing execution discipline across every stage of the demand generation funnel.

0 to Market to M&A Positioning with Zero Capital

Drove full commercial execution—from product rebuild to market entry and acquisition readiness—without external funding or debt, demonstrating operational discipline and scalable revenue architecture under constrained conditions.

Leadership Impact

Commercial Leadership & Revenue Organization Scaling

Leads revenue organizations across AI and SaaS environments, building and scaling high-performance teams across SDR, AE, and GTM functions. Designs and deploys talent architectures that scale from early-stage teams to 250+ revenue professionals, strengthening hiring standards, performance management, and execution discipline across every layer of the organization.

 

GTM Strategy & Revenue System Architecture

Drives end-to-end GTM strategy across product, sales, and marketing—translating complex technical platforms into clear market positioning, scalable demand generation systems, and repeatable revenue engines. Aligns ICP, messaging, pipeline structure, and execution frameworks to ensure consistent performance and measurable revenue growth.

 

Operational Discipline & Execution Excellence

Installs the operating cadence, accountability systems, and execution frameworks required to convert strategy into results. Brings structure to environments lacking process maturity, creating clarity, enforcing standards, and driving coordinated execution across leadership teams to deliver consistent revenue outcomes.

Education & Professional Recognition

Education

Business Administration and Management – Colorado Technical University

Professional Recognition

Featured in MSN, HackerNoon, CEO Weekly, CXO Dispatch, Digital Journal, and 12+ global publications for perspectives on AI innovation, digital transformation, and enterprise technology commercialization.

Q & A

How do you define your role at the executive level?

I am a commercial operator with deep technical fluency who orchestrates product strategy, revenue architecture, and operational execution across the full commercial lifecycle. I excel at building scalable go-to-market infrastructure, leading cross-functional teams, and positioning companies for institutional growth and acquisition readiness. My strength lies in translating complex product capabilities into market-facing revenue strategies, architecting sales and operations systems that drive repeatable growth, and steering organizations through commercialization phases where technical credibility and revenue execution converge. 

How do you measure success?

I measure success through relentless execution against clearly defined endpoints. I set concrete goals, build systems and processes to hit them, and track my performance by results delivered. Whether it’s scaling a go to market operation, positioning a company for acquisition, or driving revenue growth, success means hitting the milestones I’ve committed to and delivering on time. It’s not about the journey being comfortable, it’s about getting from point A to point B as efficiently and fast as possible while staying consistent through obstacles. I set the target, I execute relentlessly, and I don’t stop until it’s done. That’s the standard I hold myself to and the standard I bring to every revenue leadership role I step into.

What drives you professionally?

What drives me professionally is the challenge of building something from nothing and seeing it reach its full potential. I’m motivated by taking a product, a team, or a revenue operation that has real potential and architecting the systems, strategy, and execution needed to unlock it. I thrive on the intersection of complexity and opportunity, where there is a hard problem to solve, a market to crack, or a company to position for its next stage of growth. At my core I am driven by results, by the satisfaction of setting an ambitious target and hitting it, and by the belief that disciplined execution is what separates potential from outcome. That relentless orientation toward impact is what gets me up every day and what I bring into every leadership role I take on.

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